Shiftolic operates in a corner of healthcare that doesn’t get much attention until something goes wrong. Hospitals run short on physicians, agencies can’t fill shifts fast enough, and burnout climbs every time someone has to work back-to-back. Their platform connects physicians, healthcare facilities, and staffing agencies through a marketplace that handles shift scheduling, credentialing, and coverage in one place. As the product grew, the website didn’t grow with it.

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The old Shiftolic site no longer reflected what the platform had become. It looked dated next to the product, the messaging didn’t match the current positioning, and there was no easy way to tell new visitors what Shiftolic actually does. On top of that, the timeline was tight. Two weeks from kickoff to launch, design and development both, with no room to push the deadline.

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NUES took the project end to end. Design and development ran in parallel, with each side moving in tight one-week sprints. The first week was design: positioning, messaging structure, visual direction, and high-fidelity UI for every page. Two design revisions, both turned around fast. The second week was development: the Webflow build, CMS architecture, integrations, and QA. Two development revisions, again turned around fast. Every decision through the project was made with the timeline in mind, components built once and reused across pages, structures kept simple where simplicity worked, performance dialed in from the start so launch day wouldn’t get held up by optimization.

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The site launched on time, exactly two weeks after kickoff. The new design captured what Shiftolic had grown into, with clear positioning, modern visuals, and messaging that finally matched the product. The CMS was set up for the marketing team to manage independently, and performance was solid from day one. What started as a tight two-week project turned into an ongoing partnership through nues+, with NUES continuing to handle new pages, updates, and improvements as Shiftolic keeps growing.

• Full website design and development delivered in 2 weeks
• Two design revisions and two development revisions, both turned around within the timeline
• Modern visual identity that finally matched the maturity of the product
• Messaging restructured to position Shiftolic clearly for hospitals, agencies, and physicians
• Webflow build with a scalable CMS for marketing autonomy
• Performance optimized from the first line of code
• Ongoing partnership through nues+ supporting Shiftolic’s continued growth

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